TY  - BOOK
AU  - KERIN, ROGER A.
AU  -  	Hartley, Steven William.
AU  -  	Rudelius, William.
TI  - MARKETING; THE CORE
AV  - HF5415  .K452 2009
PY  - 2009///
CY  - New York : 
PB  -  McGraw-Hill/Irwin
KW  -  	Marketing
N1  -  	Includes bibliographical references and indexes
ER  -