Iacobucci, Dawn.  <br/><br/>Marketing management / Dawn Iacobucci.  - Second edition. --  -  [2012] Cengage Learning,  ©2012   Boston, MA :  - 243 pages :  illustrations ;  25 cm. <br/><br/>Includes bibliographical references and index. <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- <br/>Management.<br/><br/><label>LC Class. No.: </label>HF5415.13  / .Ia1 2012