IACOBUCCI, DAWN <br/><br/>Marketing management / Dawn Iacobucci  - Second edition  - 	Boston, MA :   Cengage Learning,  [2012]  ©2012  - 243 pages;  illustrations:  25 cm <br/><br/>	Includes bibliographical references and index. <br/><br/><label>Subjects--Topical Terms: </label><br/> 	Marketing -- <br/>Management.<br/><br/><label>LC Class. No.: </label>HF5415.13  / .IA1 2012