PEDERSON, CARLTON A. SELLING: PRINCIPLES AND METHODS / CARLTON A. PEDERSON.__ - NITH EDITION. __ - Homewood, Ill. : Richard D. Irwin, 1988. - 643 PAGES: ILLUSTRATIONS; 24cm Includes bibliographies and index Subjects--Topical Terms: Selling.LC Class. No.: HF5438.25 / .P42 1988