PURVIS, SCOTT C. <br/><br/>WHICH AD PULLED BEST? / SCOTT C. PURVIS. __  - TENTH EDITION. __  - NEW YROK:  MCGRAW-HILL,  2003.  - 86 PAGES:  COLOR ILLUSTRATIONS;  28 cm <br/><br/> INCLUDES INDEX <br/><br/><label>Subjects--Topical Terms: </label><br/> 	Advertising.<br/> 	Advertising copy -- Evaluation.<br/><br/><label>LC Class. No.: </label>HF5823  / .W467 2011