TY  - BOOK
AU  - PURVIS, SCOTT C.
TI  - WHICH AD PULLED BEST?
AV  - HF5823 .W467 2011
PY  - 2003///
CY  - NEW YROK
PB  - MCGRAW-HILL
KW  -  	Advertising
KW  -  	Advertising copy -- Evaluation
N1  - INCLUDES INDEX
ER  -