Gerritsen, Dorothe <br/><br/>Events as a strategic marketing tool Dorothe Gerritsen, Ronald van Olderen with the cooperation of Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven  - 2nd edition  - Oxfordshire, UK  CAB International  2020  - xi, 244 pages <br/><br/>Includes bibliographical references and indexes. <br/><br/><label>ISBN: </label>978-1-78924-230-0 <br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Marketing.<br/>Special events--Management<br/><br/><label>LC Class. No.: </label>HD 30.28  / Ev24 2020