TY  - BOOK
AU  - Gerritsen, Dorothe
TI  - Events as a strategic marketing tool
SN  - 978-1-78924-230-0
AV  - HD 30.28 Ev24 2020
PY  - 2020///
CY  - Oxfordshire, UK
PB  - CAB International
KW  - Strategic planning
KW  - Marketing
KW  - Special events
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -