Armstrong, Gary <br/><br/>Marketing : an introduction  - 6th ed.  - Upper Saddle River, NJ :  Prentice Hall,  [2003]  ©2003  - 1 volume (various pagings) :  colour illustrations ;  26cm +  1 CD-ROM (4 3/4 in.) <br/><br/><label>ISBN: </label>9812470891 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>LC Class. No.: </label>HF5415  / Ar5m 2003