Belch, George E. <br/><br/>Advertising and Promotion  An Integrated Marketing Communications Perspective George E. Belch  - New York  McGraw-Hill Companies,Inc.  2012.  - xxxv, 757pages  27cm <br/><br/> Includes glossary and index <br/><br/><label>ISBN: </label>9780071314404 <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising marketing.<br/><br/><label>LC Class. No.: </label>HF5415.13  / B41 2012