Perreault, William D. <br/><br/>Essentials of marketing :  a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.  - 14th Edition.  - New York :  [2015].  McGraw-Hill Education,  - xliii, 717 pages :  colour illustrations ;  28 cm <br/><br/>Includes bibliographical references (pages 645-685) and indexes. <br/><br/><label>ISBN: </label>9789814607520 <br/><br/><label>LCCN: </label>2013050518 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing strategy<br/>Marketing planning<br/>Business strategy<br/><br/><label>LC Class. No.: </label>HF5415  / .P4357 2015