Garcia, Rosanna <br/><br/>Creating and marketing new products and services Rosanna Garcia  - Boca Raton  CRC Press  2014 <br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Marketing research<br/>Product design<br/><br/><label>LC Class. No.: </label>HF 5415.153 G37 2014