TY  - BOOK
AU  - Garcia, Rosanna
TI  - Creating and marketing new products and services
AV  - HF 5415.153 G37 2014 
PY  - 2014///
CY  - Boca Raton
PB  - CRC Press
KW  - New products
KW  - Marketing research
KW  - Product design
ER  -