Cravens, David W. <br/><br/>Marketing decision making  concepts and strategy David W. Cravens, Gerald E. Hills, Robert B. Woodruff  - Homewood, Illinois  Richard D. Irwin, Inc.  1976 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing --Management<br/><br/><label>LC Class. No.: </label>HF 5415.125 C73 1976