TY  - BOOK
AU  - Cravens, David W.
AU  - Hills, Gerald E.
AU  - Woodruff, Robert B. 
TI  - Marketing decision making: concepts and strategy
AV  - HF 5415.125 C73 1976 
PY  - 1976///
CY  - Homewood, Illinois
PB  - Richard D. Irwin, Inc.
KW  - Marketing
KW  - Decision making
KW  - Management
ER  -