Hooley, Graham J.  <br/><br/>Marketing strategy and competitive positioning  Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud  - Fourth edition  - Harlow, England  Prentice Hall  2010 <br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing<br/>Marketing --Management<br/><br/><label>LC Class. No.: </label>HF 5415.127 H66 2010