TY  - BOOK
AU  - Hooley, Graham J. 
AU  - Piercy, Nigel F.
AU  - Nicoulaud, Brigitte
TI  - Marketing strategy and competitive positioning 
AV  - HF 5415.127 H66 2010 
PY  - 2010///
CY  - Harlow, England
PB  - Prentice Hall
KW  - Target marketing
KW  - Marketing
KW  - Management
ER  -