TY  - BOOK
AU  - Dibb, Sally
AU  - Simkin, Lyndon
AU  - Ferrell, O.C.
TI  - Marketing: concepts and strategies
AV  - HF 5415 M37 2006 
PY  - 2006///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
ER  -