TY  - BOOK
AU  - Pearce, John A., II
AU  - Robinson, Richard B., Jr.
AU  - Alexander, Larry D.
TI  - Company and industry cases in strategy and policy
AV  - HD 30.28 P43 1986 
PY  - 1986///
CY  - Homewood, Illinois
PB  - Irwin
KW  - Business planning
KW  - Case studies
KW  - Strategic planning
ER  -