Marketing / Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius.  - Eighth edition.  - New York :  McGraw-Hill/Irwin,  [date of publication not identified].  ©2006.  - xlvi, 733 pages :  colour illustrations, colour maps ;  29 cm.  - McGraw-Hill/Irwin series in marketing .<br/><br/>Includes bibliographical references (pages 673-700) and indexes. <br/><br/><label>ISBN: </label>0072828803 (text : alk. paper) 0073080152 (pkg. : alk. paper) <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>LC Class. No.: </label>HF5415  / .M3413 2006