TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven William
AU  - Berkowitz,Eric N.
AU  - Rudelius,William
TI  - Marketing
SN  - 0072828803 (text : alk. paper)
AV  - HF5415 .M3413 2006
PY  - 0000///[date of publication not identified]
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references (pages 673-700) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html
ER  -