Alminar-Mutya, Ruby F. <br/><br/>Advertising principles :   marketing communications approach / Dr. Ruby F. Alminar-Mutya.  - Mandaluyong City :  National Book Store,  ©2007.  - v, 157 pages ;  23 cm. <br/><br/>Includes bibliographical references. <br/><br/>Alminar-Mutya, R. F. (2007). Advertising principles: marketing communications approach. Mandaluyong City: National Book Store. <br/><br/><label>ISBN: </label>971-08-6868-3 <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/><br/><label>LC Class. No.: </label>HF5823  / .Al66 2007