Purvis, Scott C. <br/><br/>Which ad pulled best? Scott C. Purvis.  - 10th ed.  - New York :  Mc-Graw Hill Irwin,  ©2011.  - x, 45 pages :  illustrations ;   27 cm. <br/><br/><label>ISBN: </label>978007811207 <br/><br/><label>Subjects--Topical Terms: </label><br/>Designs <br/>Psychology<br/><br/><label>LC Class. No.: </label>HF5823  / .P978 2011