Pride, William M. <br/><br/>Marketing:  Instructors Resource Manual  - Boston  Houghton Mifflin Company  1991.  - ix, 337 pages;  28cm. <br/><br/><label>ISBN: </label>0395573017 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Instructors's Manual<br/><br/><label>Dewey Class. No.: </label>658.8  / P93 1991