Gamble, Michael W. <br/><br/>Introducing Mass Communication Michael W. Gamble  - New York  McGraw-Hill Book Company  1989.  - xii, 529pages  23cm. <br/><br/> Includes index <br/><br/><label>ISBN: </label>007022773X <br/><br/><label>LC Class. No.: </label> / 001.51 G141 1989