Customer based brand equity of the tourism industry in Tanay, Rizal :   input to an enhanced marketing program / Cheery April Rose P. Tam, Rosemarie A. Maroto, Mae Annalou G. Reyes, Mary Grace P. Juab  -  2019  - viii,97 leaves :  illustrations (some coloured) ;  28 cm <br/><br/>Thesis <br/><br/>Includes bibliographical references. <br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/><br/><label>Subjects--Geographic Terms: </label><br/>Tourism--Philippines--Tanay (Rizal)<br/><br/><label>LC Class. No.: </label>TX 911.3.C8  / C969 2019