Smith, PR <br/><br/>Marketing Communications  offline and online integration, engagement and analytics PR Smith  - Philadelphia  Kogan Page  2016.  - xvi, 578 pages:  illustration;  24 cm. <br/><br/> includes bibliographical references and index <br/><br/><label>ISBN: </label>9780749473402 <br/><br/><label>Dewey Class. No.: </label>658.802  / Sm6m  2016