Westwood, John <br/><br/>How to Write a Marketing Plan John Westwood  - Philadelphia  Kogan Page  2016.  - ix, 175 pages:  illustration;  21 cm. <br/><br/> includes bibliographical references and index <br/><br/><label>ISBN: </label>9780749475710 <br/><br/><label>Dewey Class. No.: </label>658.802  / W52h  2016