TY  - BOOK
AU  - Cateora,Philip R.
AU  - Gilly,Mary C.
TI  - International Marketing
SN  - 9781259253065
U1  - 658.8 17th ed.
PY  - 2016///
CY  - New York
PB  - McGraw-Hill
N1  - includes bibliographical references and index
ER  -