Ong, Yolanda V. <br/><br/>The Science of Advertising Yolanda V. Ong  - Pasig City  Anvil Publishing, Incorporated  2000.  - 235pages  25cm. <br/><br/> Includes appendices <br/><br/><label>ISBN: </label>9712709949 <br/><br/><label>Subjects--Topical Terms: </label><br/>science-advertising.<br/><br/><label>LC Class. No.: </label> / 659 O3t 2000