Barco, Harilyn Jr. C.  <br/><br/>Consumer Buying Behavior on Online Selling Platform Among College Student of University of Rizal Binangonan Campus  Harilyn Jr. C. Barco, John Mark R. Cayman, Johnlloyd A. Francisco  -  2025  - xv, 100 <br/><br/>Thesis <br/><br/> In the context of Online Selling Platforms, this abstract described an Undergraduate thesis that examined the purchasing habits of college students at the<br/>University of Rizal System Binangonan Campus. The purpose of the study was to shed light on the variables that affected their decisions and actions in the online market.<br/>This undergraduate thesis explored the purchasing behaviors of college students at the University of Rizal System Binangonan within the realm of online selling platforms. The study aimed to identify and analyze the various factors that<br/>influenced these students' decisions and actions in the online marketplace.