Navo, Jam Margarette A.  <br/><br/>Consumer Buying Behavior Among Online Shoppers in Binangonan, Rizal  Jam Margarette A. Navo, Maria Angela P. Ojeda, Rhyzel S. Timbol  -  2025  - xv, 117 <br/><br/>Thesis <br/><br/> The study would assess consumer buying behavior to better understand<br/>the consumer buying behavior of online shoppers in Binangonan, Rizal, as there is a gap in localized data on this subject. By focusing on this specific community, the research aims to provide valuable insights into how digital commerce is being adopted and utilized at the local level. The research focuses on three key variables: social factors, psychological factors, and cultural factors, which influence consumer purchasing decisions. The study was conducted in the mainland of Binangonan, Rizal, targeting online shoppers residing in this area.<br/>The research was conducted during the second semester of the academic year 2024-2025. By exploring these factors, the study seeks to provide insights into how online shopping platforms shape consumer behavior and decision-making processes.