Alagos, Jaymaica A.  <br/><br/>Celebrity Endorsement and Consumer Buying Behavior of Local Product  Jaymaica A. Alagos, Khyla R. Aquino, Ma. Emalyn P. Barreda, Carl Steven Belison  -  2025  - xiii, 171 <br/><br/>Thesis <br/><br/> This study aimed to determine the Propose action plan for significant differences about celebrity endorsement and customer buying behavior of a local<br/>product.<br/>The researcher used the descriptive method to determine the Propose action plan for significant differences about celebrity endorsement and customer buying behavior of a local product. The researcher randomly selected 105 consumers of Bench business in different barangays in Antipolo, City.