TY - BOOK AU - Alagos, Jaymaica A. AU - Alfredo Toledo Jr. TI - Celebrity Endorsement and Consumer Buying Behavior of Local Product: Jaymaica A. Alagos, Khyla R. Aquino, Ma. Emalyn P. Barreda, Carl Steven Belison PY - 2025/// N1 - Thesis N2 - This study aimed to determine the Propose action plan for significant differences about celebrity endorsement and customer buying behavior of a local product. The researcher used the descriptive method to determine the Propose action plan for significant differences about celebrity endorsement and customer buying behavior of a local product. The researcher randomly selected 105 consumers of Bench business in different barangays in Antipolo, City ER -