Estrada, Tamera Cyrill L.  <br/><br/>Consumer Perception on Brand Management Practices of a Clothing Company  Tamera Cyrill L. Estrada, Yvonne O Marquilencia, Ayessa V. Maycacayan, Diane Shane R. Ramos  -  2025  - xiv, 132 <br/><br/>Thesis <br/><br/> This study explores and assesses the consumer perception concerning the brand management practices employed by a clothing company within the students of University of Rizal System, Binangonan Campus during the period of Academic Year 2024-2025. The key variables investigated were Brand Equity, composing Brand Identity, Brand Meaning, Brand Response, and Brand Resonance as independent variables, and consumer perceptions as the<br/>dependent variable.