TY  - BOOK
AU  - Estrada, Tamera Cyrill L. 
AU  - Jonas D. Ynares
TI  - Consumer Perception on Brand Management Practices of a Clothing Company: Tamera Cyrill L. Estrada, Yvonne O Marquilencia, Ayessa V. Maycacayan, Diane Shane R. Ramos
PY  - 2025///
N1  - Thesis
N2  - This study explores and assesses the consumer perception concerning the brand management practices employed by a clothing company within the students of University of Rizal System, Binangonan Campus during the period of Academic Year 2024-2025. The key variables investigated were Brand Equity, composing Brand Identity, Brand Meaning, Brand Response, and Brand Resonance as independent variables, and consumer perceptions as the
dependent variable
ER  -