Costales, Samuel G.  <br/><br/>Visual Branding on Consumer Loyalty: An Exploratory Study of a Food Chain in Binangonan, Rizal  Samuel G. Costales, Jerodine Mae G. Currimao, Nycolette Anne Fortu  -  2025  - xv, 180 <br/><br/>Thesis <br/><br/> This study explored the visual branding on consumer loyalty: An exploratory study of a food chain in Binangonan, Rizal. Jollibee, a leading fast-food brand in the Philippines, employed visual branding strategies that resonated deeply with consumers, fostering strong connections and brand loyalty.