TY - BOOK AU - Calisin, Denise AU - Jonas D. Ynares TI - Marketing Strategies Applied by Fisherfolks-Enterprises in Cardona, Rizal: Denise Calisin, Daniela C. Papa, Raiza Rain Raquipeso PY - 2025/// N1 - Thesis N2 - This study looked into the marketing strategies applied by fisherfolks-entrepreneurs in Cardona, Rizal, Philippines. The objective of this study is to identify what marketing strategies fisherfolks-entrepreneurs use to market their products. The researchers want to provide alternatives that can help fisherfolks to continue their lives while avoiding having problems promoting their own products. This study delved into the different marketing strategies and the variables that provide insights about the product, price, place, and promotion that affects the fisherfolks-entrepreneurs ER -