TY  - BOOK
AU  -  Antonio, Sherwin
AU  - Alfredo Toledo Jr.
TI  - Green Marketing Practices Among Coffee Shops in Binangonan, Rizal: Sherwin Antonio, Wendel Ann Clarisse Espiritu, Jherald Serrano
PY  - 2025///
N1  - Feasibility Study
N2  - This study explored the green marketing practices of coffee shops in
Binangonan, Rizal. Green marketing was a part of a larger trend towards socially and environmentally conscious business practices, involving the promotion of products that were seen as environmentally sustainable. This study determined how the coffee shop businesses in Binangonan, Rizal implemented green marketing practices in terms of the 4 Ps of the green marketing mix: product, price,
place, and promotion
ER  -