TY  - BOOK
AU  - Ulang, Rica Lorraine B. 
AU  - Billy M. Ines
AU  - Klein Patrick N. Ayon 
AU  - John Mark M. Villanueva
TI  - Credit attraction of buy now, pay later among millenials in Binangonan, Rizal: Rica Lorraine B. Ulang
PY  - 2025///
N1  -  Undergraduate Feasibility Study
N2  - "This study examines the credit attraction of Buy Now, Pay Later services
among 182 millennials in Binangonan, Rizal, aiming to understand the factors
influencing their adoption and usage patterns in terms of credit terms and policy,
credit collection procedures, credit risk control, perceived usefulness, and
perceived ease of use. The research also seeks to assess their credit attraction to
BNPL in relation to their demographic profiles, including age, gender, civil status,
type of job, monthly income, specific platform, number of years using BNPL, and
purchased items. Using a descriptive quantitative and qualitative method, and a
validated survey questionnaire, data were collected and analyzed through
frequency, percentage, weighted mean, and ANOVA. Finding reveals that the majority of millennials are aged 28 - 30, primarily
single women with white-collar jobs earning between P15,001-P20,000, are
frequent users of buy now, pay later services. Shopee is the most preferred
platfor for buy now pay later transactions, with many respondents using the
service for over a year. Gadgets are the most commonly purchased items through
buy now pay later. The respondents ""often"" find buy now pay later as an attractive
tool when it comes to credit.
The study found that most demographic factors, like age, sex, civil status,
and monthly income, do not significantly affect credit attraction factors in buy now
pay later use. However, type of job affects credit terms and policies, specific
platform affects credit collection, and specific platform, years of use, and
purchased items influence perceived ease of use. For perceived usefulness,
monthly income, years of use, and purchased items show significant differences.
The study concludes that buy now pay later is an attractive financial tool
because of its favorable credit terms, flexible payment structures, and ease of use,
which collectively enhance their purchasing experience. Notably, while
demographic factors such as type of job and specific platforms influence
perceptions of these services, the overall appeal remains strong across the
majority of respondents, highlighting the growing significance of BNPL in modern
consumer finance.
"
UR  - https://forms.gle/7LqvGGkaDrUQqz429
UR  - https://drive.google.com/file/d/1Z_b9Xsdr6GTUCcIuxmZZx86DqlCrGzd5/view?usp=drive_link
ER  -