TY  - BOOK
AU  - Mishra,Pratika
AU  - Dham,Swati Oberoi
ED  - Gale (Firm)
TI  - Application of gaming in new media marketing
T2  - Premier reference source
SN  - 9781522560654
AV  - HF5415.1265 .A67 2019
PY  - 2019///]
CY  - Hershey, Pennsylvania
PB  - Business Science Reference, an imprint of IGI Global
KW  - Internet marketing
KW  - Internet games
N1  - Includes bibliographical references and index; ch. 1. Advent of new media marketing techniques: the inevitable disruption / Harshita Gupta, Saumya Singh -- ch. 2. Gamification and advergaming: an overview of the innovative brain tool in the field of advertising / Aanchal Aggarwal, Nupur Arora -- ch. 3. Rhetoric of advergames / Pratibha Kumari Singh -- ch. 4. Advergames and children / Vijita Singh Aggarwal, Shefali Khurana -- ch. 5. Persuasive Advergames: boon or bane for children / Rupa Rathee, Pallavi Rajain -- ch. 6. Food Advergames and children: the psychodynamics / Tanusree Chakraborty, Raiswa Saha -- ch. 7. Understanding the psychology of new media audiences from a marketing perspective / Amit Nagpal -- ch. 8. Gap between mobile and online advergames: the possible effects of the optimal gaming experience-flow / Tugce Ozansoy Cadirci, Aysegul Sagkaya Gungor -- ch. 9. Nuances of media planning in new media age / Anandan Pillai -- ch. 10. Click to brick: case study of a virtual reality company / Abhishek Gupta, Abhishek Goyal -- ch. 11. Social media as a marketing tool / Rajeshwari Krishnamurthy -- ch. 12. Social media marketing: tools and techniques / Priyanka Prasad, Pooja Saigal -- ch. 13. Impact of digital advertising post-demonetization in India / Kamal Singh Rathaur, Atul Kumar Agarwal -- ch. 14. Gamification in entertainment industry: glimpses from Indian film industry / Savita Sharma, Adarsh Somani -- ch. 15. Gamification to promote the engagement in healtcare and wellness of patients under therapeutic care: gamification and healthcare / Surendra Prasad Mishra [and four others]
N2  - This book is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. It highlights a range of topics including digital advertising, media planning, and social media marketing
UR  - https://link.gale.com/apps/pub/86HE/GVRL?sid=gale_marc&u=phurs
ER  -