Suwelack, Thomas, <br/><br/>Creating a customer experience-centric startup :  a step-by-step framework / Thomas Suwelack, Manuel Stegemann, Feng Xia Ang.  - Cham, Switzerland :  Springer,  [2022]  ©2022  - 1 online resource (xvii, 152 pages) :  illustrations (some color).  - Business guides on the go Gale eBooks . - Business guides on the go. .<br/><br/>1. Introduction -- 2. Concept, relevance, and management of CX -- 3. Starting a start-up -- 4. Understanding the outside world : customers and the surrounding environment -- 5. Outside-in : defining the CX-centric business DNA-the why, how, and what of a start-up -- 6. Inside-out : testing, implementation, and communication of experience elements -- 7. Future considerations. <br/><br/> This book explains how startups and brands in general can achieve a high level of customer experience in today's dynamic and competitive times. The framework steps and tools are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. <br/><br/><label>ISBN: </label>9783030924584 <br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>New business enterprises.<br/>Consumer behavior.<br/><br/><label>LC Class. No.: </label>HD62.5  / .S89 2022