Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics / Digital marketing innovations in social entrepreneurship and solidarity economics Jose Manuel Saiz-Alvarez, Tecnologico de Monterrey, Mexico, [editor]. - Hershey, Pennsylvania : Business Science Reference, an imprint of IGI Global, [2019] �2019 - 1 online resource (xxvi, 438 pages) : illustrations. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Gale eBooks . - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. .

Includes bibliographical references and index.

Section 1. Entrepreneurship -- Section 2. Digital marketing.

This book is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry.

9781522589402


Social entrepreneurship.
Internet marketing.
Social marketing.

HD60 / .H36 2019