Kotler, Philip <br/><br/>Marketing Management  Analysis, Planning, Implementation, and Control  - 6th Edition  - Englewood Cliffs, NJ  Prentice-Hall  ©1988  - 776 pages.,:  24 cm. <br/><br/><label>ISBN: </label>9711106450 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K68 1988