TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing Management: Analysis, Planning, Implementation, and Control
SN  - 9711106450
AV  - HF5415.13 .K68 1988
PY  - 1988///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
ER  -