J. Paul Peter <br/><br/>Marketing Management  Knowledge and Skills  - 7th Edition  -  ©2004  - 876 pages.,: <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case Studies<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P45 2004