Boyd, Harper W. <br/><br/>Marketing Management  A Strategic Approach with a Global Orientation  - 2nd Edition  - Chicago  Irwin  ©1995  - 555 pages.,:  26 cm. <br/><br/><label>ISBN: </label>0256125767 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B64 1995