TY  - BOOK
AU  - Boyd, Harper W.
AU  - Walker, Orville C.
AU  - Larreche, Jean-Claude
TI  - Marketing Management: A Strategic Approach with a Global Orientation
SN  - 0256125767
AV  - HF5415.13 .B64 1995
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Management
ER  -