Napoletano, Erika <br/><br/>The Power of Unpopular  A guide to building your brand for the audience who will love you (and why no one else matters)  - Hoboken, New Jersey  John Wiley & Sons, Inc.   ©2012 <br/><br/><label>Subjects--Topical Terms: </label><br/>Target Marketing<br/>Branding (Marketing)<br/>Target Marketing--Case Studies<br/><br/><label>LC Class. No.: </label>HF5415  / .N37 2012