TY  - BOOK
AU  - Laursen, Gert H. N.
TI  - Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age
AV  - HF5415 .L375 2011
PY  - 2011///
CY  - Hoboken, N.Y.
PB  - John Wiley & Sons
KW  - Consumers' Preferences
KW  - Research
KW  - Consumers
KW  - Business planning
ER  -