TY  - BOOK
AU  - Harry, Ivy
AU  - Sam Cedrick H. Calites
TI  - The Market Differentiation of Milk Tea Shops in Binangonan, Rizal |
PY  - 2025///
N1  - Thesis
N2  - This study investigates the market differentiation strategies employed by milk tea shops in Binangonan, Rizal in response to the increasing competition within the local beverage industry. Anchored on Porter's Generic Strategies namely cost leadership, differentiation, and focus, the research aims to evaluate how these businesses position themselves in the market and how their strategies are perceived by both proprietors and consumers
ER  -